Privacy Policy

Effective Date: 2025-05-02

This Privacy Policy describes how SAJL Venture AB, a company registered in Sweden and the operator of the Norvylume brand (“Company,” “we,” “us,” or “our”), collects, uses, stores, shares, and protects personal data collected through the website located at www.norvylume.com (“Website”).

By accessing or using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Website.

1. Who We Are

SAJL Venture AB is a Sweden-based brand that sells physical products exclusively on Amazon.com (US). This Website is provided to support our customers after purchase, including offering product instructions, downloadable manuals, and warranty registration.

Our full legal name and contact information can be found in Section 11 of this policy.

2. Personal Data We Collect

We collect the following categories of personal data when you use our Website:

a) Data You Provide Directly

Email Address – when you submit the warranty registration form or contact us via email.
Amazon Order Number – may be optionally provided to verify a product purchase.
Country or region, if included in your message or inferred from your inquiry.

b) Automatically Collected Data (Cookies and Analytics)

IP address and approximate geolocation;
Browser type, version, operating system;
Pages visited, time spent on pages, and referring websites;
Device type and identifiers (such as screen resolution or language preference).

This data may be collected via cookies or tracking tools for the purpose of improving website performance and usability.

We do not knowingly collect sensitive personal data (e.g. health, financial, biometric) or information about children.

3. Legal Basis for Processing (GDPR)

We only collect and process your personal data where we have a lawful basis under Article 6 of the GDPR, which includes:

Consent (e.g. for sending marketing emails when registering warranty);
Contractual necessity (e.g. verifying product ownership for warranty support);
Legitimate interest (e.g. ensuring website security or improving user experience);
Legal obligation, where applicable.

If you are a resident of the United Kingdom, UK GDPR applies with equivalent legal bases.

4. How We Use Your Data

We use your personal data for the following purposes:

To register and process product warranties;
To verify product ownership (via Amazon order number);
To respond to customer support inquiries;
To provide product usage information and downloadable content;
To send occasional promotional emails or offers (if you opt in);
To analyze Website performance and user behavior;
To comply with applicable laws and regulations.

5. Marketing Communications and Your Choices

When you register for a warranty, you agree to receive occasional promotional emails and product updates. You may opt out of future marketing communications at any time by:

Clicking the unsubscribe link in any marketing email; or
Contacting us at support@norvylume.com with your request.

Note: Opting out of marketing emails does not affect transactional or service-related communications, such as warranty confirmations or responses to support requests.

6. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to:

Recognize returning users;
Analyze Website traffic and usage patterns;
Provide basic analytics.

You will be notified about the use of cookies upon visiting the Website and may choose to accept or reject non-essential cookies, in accordance with GDPR cookie consent requirements.

Cookies may be classified as:

Strictly necessary cookies – required for Website functionality;
Performance/Analytics cookies – used to improve Website quality;
Marketing cookies – used only if implemented in the future (currently not used).

You can also control cookies via your browser settings at any time.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

Warranty registration data: up to 12 months from the product's order date, unless extended for service or support;
Email communications: retained as long as needed to resolve your inquiry;
Website analytics: stored anonymously or aggregated after session ends.

You may request deletion of your data at any time (see Section 9).

8. Data Sharing and Transfers

We do not sell, rent, or trade your personal data. We may share your data only with:

Service providers under contract who help operate the Website (e.g., hosting platforms, email delivery services);
Authorities or regulators, if legally required to comply with a subpoena, investigation, or legal process.

Because we are based in Sweden, your personal data may be stored on servers located in the European Union. If any data is transferred outside of the EU/EEA, such transfers will comply with Chapter V of the GDPR, using appropriate safeguards such as Standard Contractual Clauses.

We do not knowingly transfer your data to unsafe or unregulated jurisdictions.

9. Your Rights

If you are located in the EU or UK, you have the following rights under GDPR/UK GDPR:

Right to access – request a copy of your personal data;
Right to rectification – request correction of inaccurate data;
Right to erasure ("right to be forgotten") – request deletion;
Right to restrict processing – limit how we use your data;
Right to data portability – request transfer of data;
Right to object – to data processing, especially for marketing;
Right to withdraw consent – at any time, without affecting prior processing.

To exercise any of these rights, email us at support@norvylume.com with your request. We will respond within 30 days, as required by law.

If you believe your rights have been violated, you have the right to lodge a complaint with your local Data Protection Authority (e.g., the Swedish Authority for Privacy Protection, IMY).

10. Children’s Privacy

This Website is intended for use by individuals aged 18 years and older. We do not knowingly collect personal data from children under 18. If we learn that a child has provided personal data, we will promptly delete such information.

11. Contact Information

For any questions or concerns about this Privacy Policy or our data practices, please contact:

Email: support@norvylume.com

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with a new “Effective Date.”

You are encouraged to review this policy periodically. Continued use of the Website constitutes your acknowledgment of and consent to any changes.